EVENT RECAP | OTR x Movember Shave-Off 2011
Before the month of Movember began, owner Joel Carman pledged to make the ultimate sacrifice: if he raised $25,000 for prostate cancer, he would shave off his 44-year old signature mustache. An ambitious goal with personal meaning. When our Movember Kick-Off Party took place on November 1, Joelhad already raised $16,000. By day’s end, thanks to a generous donation by Movember co-sponsor TOMS Shoes, the $25,000 goal had already been achieved. As the month went on, Joel and his team from Over the Rainbow would end up raising over $41,000, while getting an outpouring of support from friends family, as well as comments on his personal MoSpace page.
As a result of Joel Carman’s fundraising efforts, the media caught wind of this remarkable story and decided to cover it on the day of our Final Shave-Off event. In case you missed all the press on this day, here is a list of all the people who covered our story:
CTV Canada AM broadcasted the actual “shave-off” of Joel’s epic mustache. His family was on-hand to witness this moment live on-air. He was also joined by his friend Ron Telpner, who is currently fighting prostate cancer.
CTV Video Link — CLICK HERE
CityTV videographer & reporter Audra Brown came by to film live at the Final Shave-Off event. Some of the men featured on the segment included Mark Brasier from TOMS Shoes and Scott Robinson from Over the Rainbow
CityTV Video Link — CLICK HERE
CBC News reporter Charlsie Agro did a live broadcast from Over the Rainbow during the late hours of the Final Shave-Off event. She even got to shave off Michael Carman, who is Joel’s older brother!
CBC News Video Link — CLICK HERE
Other notable press hits include:
- Goodbye Movember, Hello Decem-Bare(by Tim Kiladze of The Globe & Mail)
- Canada Tops World in Movember Fundraising Campaign (by Stever Mertl of Yahoo! Canada News)
- Successful Movember Prompts Tradition for “Mayor of Yorkville” (by Mike Crisolago of Zoomer Magazine)
- Movember ‘Stache Comes Off – $41,000 later (by Justin Skinner of InsideToronto Magazine)
Stay tuned for more coverage from our Final Shave-Off event recap coming soon…
